Festival Demographics

AUDIENCE
• 43% are between 45-75, equally male and female
• 57% are between 25- 44
• 65% African-American

EDUCATION
• 90% attended college

INCOME
• 28% household income between $35,000 – $50,000
• 44% own their own homes
• 95% own at least one credit card

EMPLOYMENT
• 27% Sales
• 23% Professional
• 17% Management
• 16% Service
• 11% Production
• 6% Construction

* Source 2007 AJF Survey
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