Festival Demographics

AUDIENCE

  • 35% are between 55-75
  • 45% are between 40-54
  • 20% are between 25-39
  • 58% Female
  • 65% African-American

EDUCATION

  • 90% attended college

INCOME
• 30% household income of $125,000+
• 28% household income between $35,000 – $50,000
• 44% own their own homes
• 95% own at least one credit card

EMPLOYMENT
• 27% Sales
• 23% Professional
• 17% Management
• 16% Service
• 11% Production
• 6% Construction