Festival Demographics
AUDIENCE
- 35% are between 55-75
- 45% are between 40-54
- 20% are between 25-39
- 58% Female
- 65% African-American
EDUCATION
- 90% attended college
INCOME
• 30% household income of $125,000+
• 28% household income between $35,000 – $50,000
• 44% own their own homes
• 95% own at least one credit card
EMPLOYMENT
• 27% Sales
• 23% Professional
• 17% Management
• 16% Service
• 11% Production
• 6% Construction