AUDIENCE

• 35% are between 55-75
• 45% are between 40-54
• 20% are between 25-39
• 58% Female
• 65% African-American

EDUCATION

• 90% attended college

INCOME
30% household income of $125,000+
28% household income between $35,000 – $50,000
44% own their own homes
95% own at least one credit card

EMPLOYMENT
27% Sales
23% Professional
17% Management
16% Service
11% Production
6% Construction